Pangaea Network

Emirates A380 lands in Italy


AIGO took part into the organisation of the event celebrating the Emirates A380 first operative flight in Milan Malpensa on 29th July. The landing coincided with the presentation of the new black-red AcMilan 2010-2011 shirt, realised in partnership with adidas and sponsored by Emirates for the next five seasons.

 

Challenge

Exploiting the event to create a huge visibility for Emirates and its management:

  • Maximize the media coverage leveraging on AcMilan sponsorship, one of the most famous international football teams
  • Capitalise on the landing of Emirates A380 Airbus, for the first time with onboard passengers in Italy

Activity

AIGO has organised corporate and tactical PR activities before, during and after the event; AIGO staff has also handled media relations on the spot and assisted the tourism and aviation industry hosted partners.

 

  • Landing - The accredited journalists and TV troupes have been welcomed at the Malpensa Airport Terminal 1 and took to the landing strip, where they experienced the striking arrival of the A380, directly from Dubai, showing a big-size AcMilan new shirt on its left flank. On board, the TG1 – Rai National TV troupe shot the relevant phases of the trip, broadcast during in prime time
  • Press Conference – Afterwards guests attended the press conference and the official presentation of AcMilan new shirt, realised by adidas with a technologically advanced material and worn by the Milan captain Massimo Ambrosini. Speeches have been hold by the three partners high management: H. H. Sheikh Mohammed bin Rashid Al-Maktoum, Chairman and Chief Executive of Emirates Group and Airlines, Ac Milan Vice-President and MD Adriano Galliani, adidas Italia MD Jean Michel Granier and SEA Airports Milan CEO and President Giuseppe Bonomi.
  • A380 visit – At the end AIGO staff accompanied journalists, authorities and guests on guided tour aboard of the luxurious Emirates A380, boasting 14 sumptuous first class private suites, an onboard lounge bar and two onboard showers.

Results

70 accredited journalists and 12 national – local TV

Media coverage:

Over 76 articles published

9 TV clips

ADV Value € 1.815.857

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