Mauritius Essentia for amfAR in Milan
The 27th of September 2010 AIGO, Mauritius Tourism Promotion Authority (MTPA) representative, took part into the organisation of the black-tie gala event organised by amfAR, no-profit foundation, to raise funds for AIDS research. The event, held during Milan fashion week, has involved more the 1000 VIP guests during cocktail reception & entertainment and 300 accredited VIP guests for gala dinner, live auction and afterparty.
Challenge
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To strengthen Mauritius positioning as haut de gamme destination on the Italian market through `Mauritius Essentia` brand positioning
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To convey Mauritius tourism hospitality heart by its involvement, as Grand Benefactor, to amfAR charity event
Activities
AIGO has organized Press Office and digital PR activities before, during and after the event; AIGO has also handled the creativity project for vouchers, gift box and amfAR catalogue images.
MTPA, in partnership with Air Mauritius, Royal Palm Hotel & Spa and Le Touessrok, participated at the charity auction with a priceless holiday to Mauritius from Mauritius Essentia collection, 2-weeks luxury travel experiences for 2 in Mauritius.
Co-branding: AIGO coordinated MTPA relations with Air Mauritius, Beachcomber and Sun Resorts hotel chains for the definition of the price auction activities and managed themain co-branding activities with the partners.
VIP: AIGO has managed the invitations of national and international accredited VIPs (Mauritius Essentia table was pleasantly composed by: Camila Raznovich, Vip Italian anchorwoman, Dr. A. Karl Mootoosamy, General Director MTPA, Mrs Chaya Boodha, Minister of Tourism wife, Renato Catalfamo, Consul Republic of Mauritius, Ferdinando Parello, General Manager Sun Resorts for Le Touessrok, Luca Librenti, Vanity Fair, Sheila Filippi, General Manager Beachcomber Hotels for Royal Palm e Massimo Tocchetti, Director MTPA Italy). Mauritius Essentia travel experience has been introduced, during the auction, with a video on the destination.
Gift Box: AIGO has created a gift box with a rare selection of Mauritius teas, together with dépliants and brochures.
